Does Thread Count Really Count?
Does Thread Count Really Count?
Mythbusting is not really a part of our job here at bedding.com. And thankfully, we’re not the first ones to bust the myth about sheets’ thread count – other media out there such as the Huffington Post, Elle Décor, and others have already debunked the marketing trick that established “thread count” as the definitive measurement of sheet quality. However, as most other modern myths in our society, this one is quite persistent as well, more so strengthened by the Internet era, than otherwise.
So what does this myth really say? In the mid-1990s linen retailers gave birth to the “brilliant” marketing idea to promote high thread count as a mark for linen quality. In the early 2000s, this marketing ploy went airborne and became recognized as truth throughout the world. After all, it’s intuitive – a higher thread count = better linen. You like this sheet with a thread count of 800? Leave it! This one has 1000! It must be better, right? Marketing tricks such as this one shouldn’t come as a surprise to anyone with at least some experience in marketing – after all, almost no marketing department in the world has a cat poster hanging on their office wall saying “Our ads tell only the truth.” It’s only business, as a typical movie villain would say.
What’s the actual reality, however? Isn’t there at least a grain of truth behind this myth? Well – no. Quite simply, thread count doesn’t matter. As long as it’s above 200, it’s irrelevant. And anything that’s over 800 is not just irrelevant but is a complete overkill, intended only to impress you with big, flashy numbers. The things that matter in a sheet or any other fabric are a bit more complicated but can be summarized by one word - quality. Here’s what you should look for:
The quality of the fiber is essential. Look out primarily for Egyptian fiber, as well as Pima and Supima cotton, organic cotton, bamboo (yes, we’re not kidding), cotton-poplin, or cotton-polyester. Basically, look for long fiber – the longer it is, the more strength it has.
The quality and type of the weave are important as well, although they’re a bit more subjective. It’s the weave that gives the fabric its look and feel, so pay close attention to that as well.
The manufacturer of the fabric is also important. France and Italy, for example, are known as two of the several best and most prominent producers of sheets in the world. Other countries, like some from Southeast Asia like Pakistan, are in turn known for a lower-cost and lower-quality production. While the maxim “Higher price = higher quality” does not hold true for all modern businesses, but it’s quite accurate in this case.
Organic cotton is always a better bet. Many manufacturers apply certain chemical processes to “finish” the fabric. And while that’s not inherently wrong, since it can keep it from wrinkling and shrinking, high-quality organic cotton doesn’t need it and always looks and feels much nicer.
Those are the things you should mainly look out for when choosing your sheets and bedding. Fortunately, here at bedding.com, we’ve made sure to keep quality as our main priority. So if you’re looking high-quality sheets, check out some of our suggestions such as the 450 Thread Count Solid Egyptian Cotton Sateen Sheet Set, the 300 Thread Count Cotton/Poly Blend Flat Sheet, the 550 Thread Count Solid Egyptian Cotton Sateen Sheet Set, and many others!
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